BORN and RAISED in the culture of prohibition-era cannabis.

Founded by B Real of Cypress Hill, the legendary cannabis smoker and advocate, this is no bullshit celebrity brand.

Born in the streets of Los Angeles, Insane's roots are grounded in cities and towns across the world where black-market growers and breeders risked their lives and freedoms so you could put it in the air. We celebrate the culture and traditions of prohibition era cannabis, not the value of Wall Street stocks; when trust, relationships, and respect mattered as much as the quality of the herb in your bag.

B Real and Kenji Fujishima have served up the heat on the street for nearly three decades. That’s thirty years of standing up for people and the plant. That’s how you know you can trust these OG’s to bring nothing but the best smoke.

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